Project Details

Development of updated marketing materials for a new product concept.

At the initial stage, the product existed only as an idea — an energy gum. Following early testing, the first iteration of marketing materials was created.

As the product evolved through testing phases, both the concept and the packaging format were refined, including changes to the gum pack size.

Final direction — bold, emotional, human-centered visuals. Three flavors: Adrenaline, Fresh Lime, Exotic Tornado.

Full rollout: packaging + complete POS system. Consistent. Punchy. Built for shelf impact.